Business Strategies

5 Reasons to Run a Fitness Challenge

Chris Beer, founder of B.Well Consulting | December 3, 2020

Here are the reasons why you should be running fitness challenges at your studio and how to make sure it drives revenue for your studio.

Inspiring clients to be their best selves is what all studio owners want, but it also makes smart financial sense. Motivated clients are more likely to be engaged in your community and support your business financially. 

A fitness challenge can be a great way to reinvigorate your clients and your business—especially now when clients need motivation more than ever.

“The Guide to Successful Studio Challenges” is a step-by-step guide for how to successfully launch a 21 Day Fitness Challenge, market it, and turn new clients into long-term members of your community. Here are the outlines for how to:

  1. Give your clients a push to reach their fitness goals
  2. Drive new client acquisition by incorporating friend referrals
  3. Deepen connections with your clients 
  4. Maintain recurring memberships 
  5. Create a close-knit community (even virtually) 

Ready to get started? Download our latest guide below to learn how a fitness challenge can increase revenue and generate a strong community, either in-person or virtually, at your studio. 

Challenge CTA


Chris Beer, the founder of B.Well Consulting, has a diverse background that is rooted in finance, driven by data, grounded by giving, fueled by entrepreneurial passion, and made possible by hard work and grit. After a 20-year career in finance, Chris became a MINDBODY-Certified Business Consultant to help fitness and wellness owners make data-driven decisions that propel their organizations forward. Chris specializes in the development and implementation of business operating systems tailored to a company’s unique way of doing things. This includes how it operates, goes to market, and produces and deals with clients. Driven to be humble and helpful, Chris partners with small businesses to create more success while working more efficiently and gaining a better understanding of what drives their revenue.

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FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level