Tips for planning successful, lead-generating outdoor studio fitness classes
As the days get warmer and large scale gatherings become safer, it is a great time to start planning fun, outdoor studio fitness classes. Not only are special class series a great way to keep your current clients engaged, they can also help you generate leads and attract new clients.
Here are a few considerations that will help you create successful outdoor fitness classes:
Choose a location
Is there a local park nearby or breezeway close enough where you can also direct foot traffic to your business? Perhaps you can have everyone check in at your studio for a quick tour then all walk over to your outdoor locale? Your outdoor fitness events will be most beneficial for your business if they are close enough to your studio to make it easy for attendees to come back for more classes.
Pick a theme
Creating a theme around your classes is a great way to attract new clients to your fitness studio. Themes such as evening full moon, summer solstice, holiday, sports or local activity focused classes will draw the attention of newcomers and sound like a perk to existing members.
Be mindful of attendance
Before planning your outdoor fitness classes, check in with your local park service about permit regulations. Some public parks have size limitations in order for events to be free. Park fees can be pricey and include the cost for restrooms and insurance. Consider pre-selling free tickets to your outdoor fitness classes to ensure you do not go over the capacity limitations.
Engage community businesses
Are there other businesses around you that would benefit from participating in your special events? Cross-promotion among local businesses is extremely helpful and offers customers a reason to stick around and build community. A great example of an effective cross-promotion would be with a nearby restaurant that can provide snacks or drinks for people to enjoy after class.
Offering a giveaway, goodies from partners, and promotions can help you draw people to your classes. You’d be surprised how many people show up because they have a chance to win a free 10 pack to your studio or get a free smoothie!
Plan for weather
Summer can be hot! Plan your events in the morning or at sunset to avoid discomfort and keep water and/or misters on hand. It is also a good idea to make a plan on what to do in case of inclement weather, including how people will be notified.
Make it a family event
Keep in mind that school is out of session in the summer. Offering family classes or separate classes for the kids can help you get more people involved.
Get the word out
Now that you have your outdoor studio fitness classes planned, you need to promote them. You can market your special classes to your current customers and make them discoverable for FitGrid users through the Class App, FitGrid’s free fitness app. You can also promote your outdoor fitness classes through other ticketing, social media, and email marketing platforms and then feed the new customer data into your FitGrid platform to set up easy to manage, automated outreach. Allow at least 6 weeks for promotion and listing freebies and prizes on all marketing materials.
Enlist your members
Events help build your existing community. When your community feels involved in sharing a class, it gives them the opportunity to invite their friends and family and allows them to “show off” their amazing studio family. You can utilize the FitGrid Class App to create a group message to announce and share information about your upcoming events. In this group message you can share ideas on how your members can invite others and even make it a fun game. Using FitGrid’s free fitness app is a great way to increase customer engagement and longevity.
Consider livestreaming classes
Making your outdoor fitness class available in a hybrid format, both in-person and online can help you access more people during one class. You’ll need a great wifi hotspot and some crafty camera placement, but you can absolutely livestream your outdoor fitness events.
Stay in touch
Make sure you have your attendees sign a waiver and that you have a way to capture their email addresses. That way new clients will be added into your FitGrid dashboard so you can automate your outreach and keep them in loop. After class you can reach out to everyone through the FitGrid Class App or FitGrid Pro if the event was linked to your Mindbody schedule to thank them for coming to your outdoor studio fitness class series. You can also create a group within the app by inviting all event attendees so they have the opportunity to follow each other's schedules and sign up for future classes at your studio together.
No matter how you decide to plan your outdoor studio fitness classes, it is important that they highlight what makes your studio and instructors stand out. And don’t forget to have fun! You want your members to feel pumped to show up and bring friends, and for new customers to be excited to come back.
ABOUT THE AUTHOR
Christina Pischel joined FitGrid on April 1, 2020, as a Customer Service Manager. She has over 800 hours of Yoga training and is an E-RYT 500. She is the owner of Friday Night Yoga Club Denver and Yoga Rocks the Park Denver. She is a Colorado native and in her free time loves cooking and finding remote ghost towns with her family.
FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level