Business Strategies

FitGrid’s Resource Guide for Boutique Fitness Studios

Lindsay Mcclelland | January 11, 2021

The fitness industry has adapted, but one thing remains constant -- your clients. As a business owner it’s important to put your clients first and commit to creating a community that helps them reach their goals. From using data to inform new offerings, to strategizing ways to help your instructors serve your clients better, we’ve seen it all and are here to help.  In this guide, you’ll find all the tools and resources you need to continue serving your clients and keep your fitness community thriving.

Host Virtual Events for Corporate Clients & Partners

Most in-person corporate gatherings and celebrations have come to a halt due to the ongoing pandemic, but companies still want to find ways to get together in a fun and safe way. Offer private virtual fitness classes to corporate clients to give them a unique way to connect with employees while boosting revenue in the process. Find out how this studio did it.

Schedule a Fitness Challenge To Re-Engage Your Members

Create a fitness challenge to motivate your clients and help them refocus on their goals. Find out how to set up a challenge in Mindbody and how you can use the FitGrid Class App to boost participation and bring your community closer together. Read the guide.

Use Insights to Boost Your Profits

Data is more important than ever, but are you using it to your advantage? Our new Member Insights Service helps you use data to strategically offer new services and improve your margins. We’ll hand-deliver the data and provide you with templates and resources to start selling more memberships quickly and efficiently. Sign up for the service

Explore New Revenue Streams

Client feedback might just be your biggest asset. Listen to what your clients are saying and explore ways to offer additional services to help them and increase your revenue. Use data from the FitGrid Class App and Member Insights Service to illuminate areas you can provide more value to your clients. Learn more.

Set Your Team Up for Success

When it comes to building your community, your instructors carry a lot of clout. From in-studio interactions to social media shoutouts, your team has a lot of influence on your clients. Use that influence to your advantage by arming your instructor team with tools to help them increase client engagement. Share this guide with your team to set them up for success using the FitGrid Class App, FitGrid Pro, and more! Share the guide. 

Evaluate Your Expenses

When’s the last time you reviewed and made changes to your expenses? Like other elements of your business, data is one of the best tools you can utilize to make important decisions about where you’re spending your money. Tune into this video from FitGrid Founder & CEO Nt Etuk and eTONE fitness and Pure Pilates Ireland for actionable tips to using data to determine instructor pay rates.  Watch the video.

Streamline Your Pricing Options

One of the biggest turnoffs for new clients is complicated pricing. If it’s been a while since you looked at your pricing strategy, now’s the time to revisit it. Review your current pricing model and create a plan that’ll convert clients from new students to active members of your community. This video from FitGrid Founder & CEO Nt Etuk, and yoga studio consultant, Josh Biro will help you think through your pricing strategy. Watch the video.

Create a Virtual Community

One of the best ways to set your studio up for success is by cultivating your community. We’ve built the FitGrid Class App as a way for studios to replicate the human connection that has been missing this year. Use the app to build your studio community and deepen your relationships with your clients. Access Class App Announcements & Templates.

Make Sure Your Clients Feel Safe In-Studio

Are you doing everything you can to ensure that your clients feel safe in-studio? Whether you’re already open, or planning to later in 2021, one of your most important considerations should be how to put your clients’ minds at ease. In this guide, we’ll walk you through key ways to make sure your clients feel comfortable returning and provide examples from fitness studios that have already reopened successfully. Read the guide. 

As you develop your studio’s strategy, know that we’re here to support your studio adapt and grow. Start taking advantage of the entire FitGrid system by getting your studio on the FitGrid Class App today. 


Lindsay McClelland is a digital marketing professional and content creator with a passion for fitness. As a self-proclaimed "people person" who loves group fitness classes for the social aspect, she was drawn to FitGrid for its innovation in keeping fitness communities together during a crisis. Her passion for fitness and wellness brands stems from her personal interests as a yoga teacher, competitive marathon runner, and former collegiate swimmer.

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FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level