How to build a state of the art fitness studio that will set you apart from competition
Cutting-edge technology can be found in every corner of society, including inside fitness studios. If you are not utilizing fitness technology, you might be missing out on opportunities to draw in clients, build community, and save yourself time and money.
Here are some of the best technologies that will help you create a state of the art fitness studio that can help improve your studio experience and boost client satisfaction:
Improve your live streaming capabilities - The pandemic shutdowns quickly shifted live stream technology from a nice-to-have to an absolute necessity. Even as studios are reopening, many students are looking for a studio that offers high-quality classes both in-person and online. Updating your video and audio equipment will help you create the quality of live stream classes that your members deserve.
Help your clients achieve their goals - People are using fitness data to improve their physical activity, health, and performance. Research has even found that wearable technology can help people extend their life! Offering wearables that will help people keep track of their heart rate, v02 max, and pulse ox can help you support your clients in reaching their goals; working towards a challenging goal is one of the main reasons people stick with an exercise program.
Streamline communication with a smart community management system - Customer management and automated communication are really crucial fitness technologies. Understanding who your customers are and why they are coming to your studio allows you to build programs to meet their needs, and connect with them on a deeper level. Automated communication saves you time and increases retention. FitGrid is the ultimate smart customer management system for state-of-the-art fitness studios. FitGrid users have seen an increase in revenue, retention, and client satisfaction. Contact us to set up your free consultation for FitGrid.
A smart studio will save you time and money - Controlling your space from your phone can help save you time, money, and worry. Smart climate systems can help you keep the air flowing when you need it, and save on your electric bill when you don’t. Digital locks can help give staff members access and can be changed frequently for added security. A security system that you can manage from your smartphone can give you peace of mind when you’re away from the studio. Most of the time this type of technology is a small investment that will save you a lot of headache.
Celebrate the power of recovery - Recovery is one of the most important components of a fitness program. Top fitness studios are stocking their facilities with state-of-the-art tools for recovery. Keep Theraguns, leg compression machines, and cryotherapy chambers in your studio to give your members the special benefit of rest and recovery.
Excite your clients with virtual reality - If you want to be on the true cutting edge of technology, consider incorporating virtual reality into your fitness programs. More than enhancing fitness, virtual reality programs offer a new, exciting way to get your clients engaged.
Amplify the customer experience with a great sound system - Music sets the ambiance for your studio. Now more than ever the environment in your gym really matters. Music gets people pumped up to work out and can help you reinforce your brand identity by creating a certain vibe for your classes. Invest in a good speaker system to create the perfect workout environment for your clients.
Upgrade to state-of-the-art equipment - We live in a world where gym-goers can access the best equipment in the world in their homes. Investing in top-of-the-line equipment or a piece of equipment that no other studio in your area has can set your studio apart from the gym down the street.
The fitness landscape is more competitive than ever right now. Consider what you can do, and which technologies you can implement to make your studio stand out. You don’t need to spend all of your money becoming the most high-tech studio. However, taking some time to consider which technologies will help you foster the loyalty and community that will keep clients coming back can bring a significant return.
ABOUT THE AUTHOR
Jacqui Somen is a health and wellness writer and NASM certified personal trainer who simply loves being in motion. She has been working in the industry for more than 14 years. When she’s not writing or working out, you can find her outside exploring the local trails. Follow Jacqui’s adventures at @vivamafit.
FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level